"I’ve spent years in rooms and on sets where performance mattered. What most people never see is the emotional intelligence that drives the performance." 

Frankie Hernandez, Founder

Building on our legacy of award-winning creativity

Writing

Filmmaking

Executive + Personal EQ Coaching 

Uncover unique leadership

Activate high performance

Access a rewarding experience

the ability to recognize, understand, and deal skillfully with one's own emotions and the emotions of others (as by regulating one's emotions or by showing empathy and good judgment in social interactions) : emotional intelligence

Merriam Webster

"The changes in my life and my business have been phenomenal. Frankie is an extraordinary coach who has helped me discover my path to create a business and life that I love."

"A big win for me is revenue growth."

"Before these sessions, I wanted many things, without much clarity but also doubting my ideas. Previously, I was driving, but unsure of where I was going. These sessions have given me a roadmap."

"I have found a way to handle huge tasks and how to schedule effectively allowing me to gain more time for expansion."

Hoop Earrings Entertainment was founded by Frankie Hernandez, a poet with a passion for honest storytelling. She became an award-winning indie producer and worked at Warner Bros, which gave her a unique understanding of artistry as well as large scale corporate success.

Through the years, Frankie always coached. She trained coaches to deliver rigorous leadership courses. She also led personal development courses designed to elevate global communities. Frankie has championed hundreds of people with a focus on leadership, team building and happiness.

Frankie has the confidence to live in both the creative and business worlds. Her writing continues to be published and she is a sought after spoken word artist. She been part of the Los Angeles Office of Economic Development Roundtable for Women in  Film - Los Angeles Women's Entrepreneur Day as well as the Los Angeles Valley Economic Alliance Business Accelerator Program.    

Frankie is a native of East Los Angeles.

A fashion statement from Frankie Hernandez's hometown of East LA, hoop earrings invoke a vibe of power, beauty and edge.