media + Coaching
Hoop Earrings Entertainment is a passionate group of storytellers and coaches.
As storytellers, we specialize in developing and producing captivating and engaging content.
As coaches, we work with small business owners and individuals to navigate the complexities of growth and leadership by harnessing the power of emotional intelligence (EI).
Our Principal Frankie Hernandez is currently coaching small businesses for the Intuit IDEAS Cohort.
coaching
Quality of Life and Joy
We guide clients in removing obstacles that hinder results and sustainable happiness. This leads to making more thoughtful, effective decisions and managing stress. For corporate clients, we foster a positive, resilient company culture that drives long-term success.
The process enhances creativity and self-esteem, resulting in confident decision making and growth.
PRODUCTION - currently in pre-production
We are honored to be awarded a grant from the Eastside Arts Initiative in partnership LA Plaza de Cultura y Artes (LA Plaza) to produce the film, "Daughters of Poetry" written by Frankie Hernandez.
PRODUCTION - "saving malibu FILM"
A true story. Facing the most destructive fire in Malibu's history, a father and son decide to ignore a mandatory evacuation order to save their homes and community from total destruction. Saving Malibu is a unique and powerful film captured first hand by the people who stayed to fight and told by a filmmaker who’s own home was lost to the flames.
Development Experts
We take your ideas and create industry standard pitching materials.
GET "THAT" JOB classes
This comprehensive curriculum delves into careers in the vast entertainment industry. We explain what the jobs are and tell you how to get them.
Designed for high school, college students, and special groups.
We also offer one-on-one coaching.
Frankie Hernandez, Founder
Hoop Earrings Entertainment was started by Frankie Hernandez, a poet with a passion for honest storytelling. She became an award-winning producer whose film and television projects have been on NBC, HBO and have received international recognition Goya, and Alma Awards and more.
Frankie was one of the original members of Warner Bros Studios digital home entertainment team. During this time she worked on iconic projects such as The Dark Knight, The Harry Potter film series, Sex and the City films to name a few.
With over 20 years of coaching and personal development, Frankie has coached hundreds of participants with a focus in leadership, team building and communication.
Frankie was part of former Los Angeles Mayor Eric Garcetti's Office of Economic Development Roundtable for Women in Film - Los Angeles Women's Entrepreneur Day as well as the Los Angeles Valley Economic Alliance Business Accelerator Program.
Frankie is a native of East Los Angeles.
Why "hoop earrings"?
A fashion statement from Frankie Hernandez's hometown of East LA, hoop earrings invoke a vibe of beauty, power, glamour and an edge that is Hoop Earrings Entertainment.
"I don't know what it is about putting on hoop earrings. I feel like a total badass!"
Luna S.
"Hoops are that kiss and wink we give ourselves." Vicky M.
"It's about knowing when the gloves should come off and the hoops should go on."
Erika B.
"I put on my hoops today … feeling rad!!"
Lindey L.
