"I’ve spent years in rooms and on sets where performance mattered. What most people never see is what drives the performance." 

Frankie Hernandez, Founder

Hoop Earrings Entertainment believes that what moves an audience begins long before the camera rolls.

We write, develop, and produce narrative and documentary films and media, continuing a legacy of award-winning work.

This legacy extends beyond the screen into the inner work that drives powerful leadership.

Today, we also develop leaders through Emotional Quotient (EQ) coaching, empowering executives, creatives, businesses, and industry professionals to perform at a higher level. 

Story. Presence. Performance.

the ability to recognize, understand, and deal skillfully with one's own emotions and the emotions of others (as by regulating one's emotions or by showing empathy and good judgment in social interactions) : emotional intelligence

Merriam Webster

We guide clients in removing obstacles that hinder results and sustainable happiness.  In business, we foster a positive, resilient company culture that drives purposeful growth.

Transform yourself. Transform your environment.

"My coach is helping me to identify my value add to the world and helping me to stand firm in any and all rooms by unleashing my untapped abilities."

"A big win for me is revenue growth."

"I have an inclination to be indecisive. Since starting these sessions, I’ve noticed I’ve taken more action, and have been feeling more confident in the decisions I’ve been making for my business." 

"I have found a way to handle huge tasks and how to schedule effectively allowing me to gain more time for expansion."

Hoop Earrings Entertainment was founded by Frankie Hernandez, a poet with a passion for honest storytelling. She became an award-winning indie producer and worked at Warner Bros, which gave her a unique understanding of artistry as well as large scale corporate success.

Frankie was one of the original members of the Warner Bros digital home entertainment team in worldwide marketing, sales and distribution of iconic films and television.

Through years of coaching, training coaches, and leading personal development courses, Frankie has championed hundreds of people with a focus on leadership, performance, team building, and happiness.

Frankie was part of the Los Angeles Office of Economic Development Roundtable for Women in  Film - Los Angeles Women's Entrepreneur Day as well as the Los Angeles Valley Economic Alliance Business Accelerator Program.    

Frankie is a native of East Los Angeles.

A fashion statement from Frankie Hernandez's hometown of East LA, hoop earrings invoke a vibe of power, beauty and edge.